8.2 The project’s brand and identity

Consistency is a central element of a brand identity. For this reason and in order to save the project costs and time, a common brand identity has been developed by EUI.

The project is required to use the EUI visual identity (template and branding guidelines provided by EUI) together with a project logo (not mandatory to develop). Projects may also develop their own brand and identity for the solution they develop as long as it is clearly justified in the Application Form.

However, while a project may develop its own brand and identity, it must, at all times, use and give visibility to EUI’s visual identity in its promotional material.

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